You are here:
Economics
The Entrepreneur’s Guide to Writing Business Plans and Proposals, 200 Pages
- Entrepreneurs—and entrepreneurial companies - live or die by the quality of their plans and proposals. Whether it’s to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability - which can be learned - is rare in today’s media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical five-year hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played - and that they play it well. Unfortunately, most don’t play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what’s important to them. What these writers do not take into account is that the speed of today’s work world has reached overdrive. The typical reader simply doesn’t have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don’t give a hoot about what’s important to the writer - they want to know what’s in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effective business writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success.- This bedrock truth separates business writing from all other kinds of writing. And understanding it separates the winners from the losers. For example, I am sitting here at my laptop thinking about you. Who are you? Why are you reading this? Can I help you with your specific challenges? However, in this writer/reader situation, I’ll likely never know the answers to these questions about you because you’ll never tell me. Our communication is a one-way street: me to you. This book will succeed, then, only if I can correctly imagine who you are and what you need in order to write better plans and proposals.
| Nguồn | : Internet |
| Tác giả | : K. Dennis Chambers |
| Kiểu tập tin | |
| Độ lớn tập tin | : 1MB |
| Đăng bởi | : Thanh Thao |
| Cập nhật | : 09.01.2012 |
| Số lượt xem | : 276 |
| Số lượt tải | : 29 |
Bạn phải đăng nhập mới có thể download
Các tin liên quan mới nhất:
- Developing Management Skills 8th Edition by David A. Whetten, 744 Pages 12.05.2012
- Contemporary Business 14th Edition by David L. Kurtz, 774 Pages 06.05.2012
- 30 Reasons Employees Hate Their Managers by Bruce L. Katcher, 222 Pages 28.03.2012
- Competitive Strategy: Techniques for Analyzing Industries and Competitors 28.03.2012
- Foodservice Management: Principles and Practices 12th Edition, 587 Pages 24.03.2012
- The Way to the Top: The Best Business Advice I Ever Received, 256 Pages 17.03.2012
- The Warren Buffett Way - Robert G. Hagstorm Description, 267 Pages 17.03.2012
- The Social Media Bible: Tactics, Tools, and Strategies for Business Success 14.03.2012
- The Rough Guide to Being Successful at Work by Rough Guider, 48 Pages 14.03.2012
- The Real Book of Real Estate Description by Robert Kiyosaki, 513 Pages 12.03.2012
Các tin trước đó:
- Principles Of Success by Brian Tracy, 51 Pages 02.01.2012
- Tales of Aradia the Last Witch – L.A. Jones, 192 Pages 08.12.2011
- Microsoft Dynamics™ GP Inventory Control, May 2008, 352 Pages 04.12.2011
- Best Practice in Inventory Management 2nd Edition by Tony Wild, 277 Pages 04.12.2011
- The Leadership Training Activity Book by Lois B. Hart, 336 Pages 04.12.2011
- Microsoft Excel for Stock and Option Traders - Jeff Augen, 209 Pages 02.11.2011
- Too Big to Save? How to Fix the U.S. Financial System - J. Shiller, 482 Pages 02.11.2011
- What's Your MBA IQ: A Manager's Career Development Tool, 384 Pages 03.10.2011
- Your Google Game Plan for Success - Joe Teixeira, 456 Pages 03.10.2011
- Communicate Effectively: 24 Lessons for Day-to-Day Business - Lani Arredondo 05.09.2011
Thành Viên
Bùi Nhã Quyên748
NGUYEN Tuan Anh679
nguyen tran thuy trang666
momo momox654
Vinh Bui649
vuabongda85646
Pham Thi Hoang Anh625
trần anh thụ624
dmt617
Nguyễn Hồng Ánh617
SANG TRUONG399
Hoàng Văn Hải383
Vũ Mạnh Dũng342
Pham Dinh Lam335
HAI VAN328
nam tang322
william hoang322
Nguyễn Nhiên316
Lam Trinh313
nguyen uyen310
thanhagg098303
Bui Duc Chung289
Garu286
Long Khong262
Tran Thuy Bang Chau238
Đinh Hiệp Dũng228
David Phan222
Nguyen Xuan Dung211
Thanh Nhu203
Traihai4196
Phan Anh Tu175
Nguyễn Văn Nam174
Kyou167
Trần Thanh Tùng155
Chuoichat150
Huỳnh Thị Kim Mai149
minh vong149
Phan Phương Thảo139
Dang Bac137
Dai Co Viet135
Hứa Văn Thành134
Nguyen Van An130
anhlt08104129
Long Nguyen127
Hung Nguyen126
Le Phuong Thao125
vu thang116
funny_hippo115
nguyen thanh khai111
minhquan108
ngaymoi104
Den Ngoc Son103
Lê Hữu Ngọc90
Trần Châu Tâm87
Nguyễn Canh Thân75
Tuan Tran73
Nguyễn Thị Ngọc Hạnh57
Campos Hector54
truong lam45
lê hoàng việt45
Quoc Thai45
QUANG VAN LE44
lien36
BIEN XUAN DUNG34
Ta Tri Nhan34
phan duc be32
Pham Thanh Tan25
Ngo Duc Mau25
Thanh An23
panyucheng22
thien14
Huỳnh Uyên Vũ14
Nguyen Van Minh14
Tra Thi My Phuong13
võ phạm trưuờng an12
Hà San12
inguyentri11
Nguyễn Thị Kim Vân10
Nguyen Mai Tu Oanh7
thuygiang5
Hướng5
Nguyen Thi Thuy2
Nguyen Van Minh1
Phan Thị Ngọc Thúy1
le duy phuc1
nguyenphuongmai1
Lê Đình Thuận1
tran long1
Nghĩa Hưng1
ta thi lan1
lehoang1
Trần Thị Lan1
Thiên Kim1
Võ Văn Thiện1
trang1
Minh Duc1
Trần Hồng Phúc1
lekinhquoc1
nguyễn chí công1
NGUYỄN VĂN LỤC1
Hỗ trợ trực tuyến
Mr Hạnh
ĐT: 0944.625.325
Lịch Vạn Niên
Phần mềm hỗ trợ
Hiện có 21880 khách và 179 thành viên Trực tuyến
